The Amazon Smartphone Launches Tech's Costliest War Essay

The Amazon Smartphone Launches Tech's Costliest War - Essay Example Allen and was published on July 03, 2012 in Forbes. The above mentioned article is about a leadership based issue. The article refers to another article published in Vanity Fair and written by Kurt Eichenwald regarding Microsoft’s inability to keep a sustained pace of growth since 2000. It alludes to the fact that inept and destructive management techniques adapted by Microsoft are the core reason behind the company facing downfall in various areas it has attempted to enter, such as music, books and social networking among others. After witnessing the considerable fall of Microsoft, Kurt Eichenwald, the author himself interviewed employees of Microsoft to recognize the core reason behind such a scenario in the company. From the feedback, he has identified the problem of Microsoft. The primary problem is the functioning process where the employees had to vote forcefully in order to measure the certain mass of employees’ performance as top, good, average, and poor perform ers. Furthermore, the team of Microsoft that introduced a new idea of screen touch e-reader model was told by the Microsoft officials not to come up again with this kind of ideas but rather to work on the software development dimension which will bring more profit for the company. This has been a bane for the company in terms of behavior and practice of Microsoft officials, which discourage employees to introduce new innovative ideas further in future (Allen). After reviewing the article, it is assumed that Microsoft has been incorporating poor management practices as well as unfavorable organizational structure, for which the functionality and the performance of...The above mentioned article is about a leadership based issue. The article refers to another article published in Vanity Fair and written by Kurt Eichenwald regarding Microsoft’s inability to keep a sustained pace of growth since 2000. It alludes to the fact that inept and destructive management techniques adapted by Microsoft are the core reason behind the company facing downfall in various areas it has attempted to enter, such as music, books and social networking among others. After witnessing the considerable fall of Microsoft, Kurt Eichenwald, the author himself interviewed employees of Microsoft to recognize the core reason behind such a scenario in the company. From the feedback, he has identified the problem of Microsoft. The primary problem is the functioning process where the employees had to vote forcefully in order to measure the certain mass of employees’ performance as top, good, average, and poor performers. Furthermore, the team of Microsoft that introduced a new idea of screen touch e-reader model was told by the Microsoft officials not to come up again with this kind of ideas but rather to work on the software development dimension which will bring more profit for the company. This has been a bane for the company in terms of behavior and practice of Microsoft official s, which discourage employees to introduce new innovative ideas further in future. The organizational structure can be defined as the schedule made by the top management for running the operational processes smoothly and systematically in order to achieve the fundamental objectives.